Top 4 SEO Tools Every Marketer Should Use in 2021
Modern Search Engine Optimisation (SEO) practices dictate that a combination of tools must be used to ensure agency clients perform strongly across search engines. In Australia, the market is dominated by Google meaning the majority of efforts are around optimising for Google search. At Sharp Instincts the opening questions we often get asked when meeting new clients is “How important is rankings in driving business performance?” and “Do you really need SEO tools to measure performance?” The answer to the first question is that rankings are exceptionally important when looking at overall business performance. As a result of this, the need to use a variety of tools to measure performance is critical. Whether you are analysing traffic, searching for the optimal keywords, trying to curate excellent content, creating client reports, tracking keywords rankings or determining your website traffic funnels there are a variety of tools to help your SEO optimization effective, accurate & make us do it quickly. In this blog, we provide an overview of the 4 best SEO tools we recommend to use in your daily SEO practices:
1. MOZ:
2. Ahrefs:
3. SEMRush:
4. Ubersuggest:
All-in-One SEO Tool Suite for SEO Freelancers, From keyword research and backlink analysis to rank tracking and reporting: everything you need to outrank competition and generate more traffic - Click here to watch video <<<
What is SEO?
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
What goes into SEO?
To understand the true meaning of SEO, let's break that definition down and look at the parts:
Quality of traffic. You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really you're a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.
Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't have to pay for.
Organic search traffic is specifically any unpaid traffic that comes from SERPs.
How SEO works
You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever search engine you're using magically replies with a long list of links to webpages that could potentially answer your question.
That's true. But have you ever stopped to consider what's behind those magical lists of links?
Here's how it works: Google (or any search engine you're using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.
There are a lot of factors that go into a search engine's algorithm,
That's all the SE (search engine) of SEO.
The O part of SEO—optimization—is where the people who write all that content and put it on their sites are gussying that content and those sites up so search engines will be able to understand what they're seeing, and the users who arrive via search will like what they see.
Optimization can take many forms. It's everything from making sure the title tags and meta descriptions are both informative and the right length to pointing internal links at pages you're proud of.
Learning SEO
This section of our site is here to help you learn anything you want about SEO. If you're completely new to the topic, start at the very beginning and read the Beginner's Guide to SEO. If you need advice on a specific topic, dig in wherever suits you.
Here's a general overview:
Building an SEO-friendly site
Once you're ready to start walking that SEO walk, it's time to apply those SEO techniques to a site, whether it's brand new or an old one you're improving.
These pages will help you get started with everything from selecting an SEO-friendly domain name to best practices for internal links.
Content and related markup
A site isn't really a site until you have content. But SEO for content has enough specific variables that we've given it its own section. Start here if you're curious about keyword research, how to write SEO-friendly copy, and the kind of markup that helps search engines understand just what your content is really about.
On-site topics
You've already learned a lot about on-site topics by delving into content and related markup. Now it's time to get technical with information about
Link-related topics
Dig deep into everything you ever needed to know about links from anchor text to redirection. Read this series of pages to understand how and when to use nofollow and whether guest blogging is actually dead. If you're more into the link building side of things (working to improve the rankings on your site by earning links), go straight to the Beginner's Guide to Link Building.
Other optimization
Congratulations! You've mastered the ins and outs of daily SEO and are now ready for some advanced topics. Make sure all that traffic has the easiest time possible converting with conversion rate optimization (CRO), then go micro level with local SEO or take that site global with international SEO.
The evolution of SEO
Search engine algorithms change frequently and SEO tactics evolve in response to those changes. So if someone is offering you SEO advice that doesn't feel quite right, check in with the specific topic page.
All-in-One SEO Tool Suite for SEO Freelancers, From keyword research and backlink analysis to rank tracking and reporting: everything you need to outrank competition and generate more traffic - Click here to watch video <<<
